Outdoor Recreation Boom in California

LA Times:

…Outdoor retailers are bouncing back from the recession. That is particularly true in California, where recreation gear merchants have made plans to open new stores and expand existing outlets to take advantage of the state’s massive sales potential and reputation as an outdoor enthusiasts’ playground.

Sales of such outdoor gear as tents, backpacks, hiking boots and clothes jumped as much as 35% nationwide in 2010, according to an industry analysis. Part of that growth was driven by snow sports equipment sales, which reached a record $3.3 billion this season, according to a trade group for snow sports retailers.

Industry experts say Californians generate almost 10% of all outdoor gear sales nationwide and continue to spend big on recreation, although recent state-by-state numbers are not available.

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