Celebs Turn Out For Lia Sophia

Los Angeles Times:

Lia sophia, the direct-sales jewelry brand that has a strong celebrity following, held an intimate event Tuesday night in the back courtyard of the Sunset Marquis Hotel in West Hollywood. The brand throws a party in L.A each summer, usually at an impressive beach house in Malibu, in order to present its latest Red Carpet collection of costume statement pieces and to get the items into the hands of highly visible celeb fans such as Paris Hilton, Ashlee Simpson, Kourtney Kardashian and Ali Landry, all of whom showed up Tuesday and left with considerably more bling.

Lisa Petersen, an L.A. resident and lia sophia advisor for the last eight years was also in attendance and shared the impressive sales figure she and her “team” of 1,100 people (other sales advisors she has recruited) bring in: about $15 million annually.

Several fashion industry veterans at the party said they weren’t even aware that the brand was a direct-sales company and had always taken for granted that the pieces just sort of appeared (mostly in gift bags and at parties like the one held last night). They said they were blown away with the amount of money some top sales people are making. “Wow” said one party-goer in disbelief. “Well, I guess we’ve all got a plan B.”

Logo form Lia Sophia

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