Franchised businesses were only introduced in China in the early 1990’s and until recently individually-owned franchises were not the typical way of doing business. But with the continuing rise in the Chinese earning potential and the rapid growth of city populations due to urbanization, sales are up, especially at China’s fast food restaurants and franchising has suddenly seen a jump.
U.S. Based Franchises Making Way into China
With all of that growth there has been an increased interest in expansion of U.S.-based franchises into China. Franchisors such as KFC, Subway, Pizza Hut, Starbucks and McDonald’s have been making their mark on the world’s fastest-growing market for several years with thousands of locations between them. And today, more companies are taking the leap into the Chinese market…. read on.