Del Taco has a new logo and is testing a new restaurant prototype.
After months of research, both are making their first appearance together at new locations in Los Angeles and Irvine, California, as well as Irving and McKinney, Texas.
The companyâ€™s new logo will be phased in through marketing and advertising efforts beginning in Q4 while the new store prototype will be evaluated and refined over the next few quarters.
â€œWe have a legacy of well-established value, great food at a great price,â€ says John Cappasola, Del Tacoâ€™s chief brand officer. â€œWith our new look, we maintain our value heritage while adding emphasis to the quality, freshness and great care we put into our food preparation every day in all of our Del Taco restaurants.â€