Mediation is taking place between The Cheesecake Shop and one of its very disgruntled franchisees, Brad Skuse, who’s created a website called cheesecakeshoplies, accusing the dessert franchise of mistreating its franchisees.
According to SmartCompany, Skuse and a number of other Cheesecake Shop franchisees are angered by a number of things, including the franchise continuing on with its store renovations despite franchisee reluctance.
“Last week, they did an Australia-wide survey [about the refurbishment] and pretty much everyone said it was overpriced, there was no return on investment, and it was simply ridiculous to do it in this current economic climate,” Skuse told SmartCompany.
“But our hands are being forced by the franchisor through current franchise agreements.”