Simple, Affordable And Effective

Financial Post (blog):

Doug Burgoyne’s Frogbox came about from a brilliantly simple concept — provide convenient, cost-effective and environmentally friendly plastic moving boxes as an alternative to cardboard. Focused on protecting the environment and relieving stress for the 5.5 million Canadians who move each year, Frogbox had already attracted a piece of the billion-dollar market before going on Dragon’s Den. It was also hands-down one of the most sound and well-structured companies to be pitched on the show. Strong business fundamentals, combined with a strong marketing platform, earned Frogbox three competing offers from all five dragons.

The deal After a fair amount of haggling, Burgoyne settled on a deal with Jim Treliving, Arlene Dickinson and me at $200,000 for 25% equity. Continue reading this story.

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