Franchise brand manager Franchised Food Company has claimed victory over what it described as a “rogue” franchisee who attempted to rebrand their three ice-cream stores just weeks after their franchise agreement ended.
Former Cold Rock franchisees Paul Bailey and Tammy Hawkins-Bailey decided not to renew their rights to run three Cold Rock Ice Creamery outlets in the Townsville area in late April.
On May 3, the pair released a press statement announcing that the Cold Rock signage had been painted black and they were putting “knowledge and experience into creating a new model of ice-creamery known as IF iCECREAM FACTORY” that would operate from the three former Cold Rock stores.
Continue reading.