MarketWatch:
Scentsy, Inc., a rapidly growing home fragrance company, today released its Fall/Winter 2011 Catalog which for the first time features five Scentsy fragrances completely reformulated as solid perfume. Designed to work with body chemistry to give each wearer a unique fragrance experience, Scentsy Solid Perfume comes packaged in a convenient, twist-up tube, making it easy to use at home or on the go.
“One of the most frequent requests we’ve received from customers and our Consultants was for a Scentsy experience you can wear,” said Heidi Thompson, President of Scentsy, and co-owner with her husband, Orville Thompson. “Partnering with the best perfumers in the world, we’ve done just that, elevating five of our romance-line fragrances to fine-fragrance perfume.”
Scentsy also expanded its fall/winter wickless candle fragrances, adding new seasonal scents such as Festival of Trees and Whiteout; an expanded line of masculine scents; and a new “Seven Seas” fragrance category which features returning, exotic Scentsy fragrances plus three new scents designed to evoke the experience of faraway destinations.
Scentsy’s wickless scented candles are heated in elegant ceramic warmers using a low-watt light bulb, so there is no flame, smoke or soot. For Fall/Winter 2011, Scentsy has added new warmers in traditional and contemporary styles, and, to commemorate the 10th anniversary of September 11th, a new “Hero Collection” honoring police and firefighters.
Each new Scentsy catalog features a charitable cause product to benefit a nonprofit organization. For the first time, Scentsy is offering a Charitable Cause Scentsy Buddy to support the mission of Ronald McDonald House Charities to improve the health and well-being of children all over the world. Scentsy will donate 100 percent of net proceeds from the sale of Sasha, a cuddly teddy bear, to Ronald McDonald House Charities. Sasha is available for $30 for the fall/winter catalog season only, and includes one Scent Pak.
Logo from Scentsy