Attack Of The Cookie-Cutter Belgian Beer Café®, ABI’s Ambitious Plans For 60 US Locations

BeerAdvocate.com:

It has been said about Belgian beers that there is a “beer for everyone.” If the popularity it has already found around the world is any indication, Belgian Beer Café is soon going to discover that everyone will be there for a beer when the unique Belgian bar / restaurant concept arrives on American shores.

Created in 1998, Belgian Beer Café is truly fresh and exciting and sure to be a welcome addition to the U.S. casual dining landscape. The recipe is simple: Offer an extensive selection of world-renown and local-brewed Belgian beers; classic Belgian cuisine; an attentive, knowledgeable, white-jacketed wait staff and an atmosphere that evokes the comfortable surroundings of a classic Brussels brasserie café.

The first Belgian Beer Café is tentatively scheduled to open at Newark Liberty International Airport in New Jersey in late 2011 / early 2012. Franchise / licensing projections call for the opening of approximately 60 Belgian Beer Cafés in the U.S. within three to four years.

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