The Virginian-Pilot:

Gone is the guy wearing a baseball cap, a polo shirt and eyeglasses with broken frames. Someone wearing a crisp white shirt and a tie has taken his place.

The change in Geeks On Call‘s signature Geek reflects the computer-repair company’s heightened emphasis on selling services, including voice-and-data services, to businesses.

“Before, our franchise owners were technicians who knew how to fix computers,” said Glenn Davis, CEO of Geeks’ parent company, On Call Holdings International. Today, he said, Virginia Beach-based Geeks is seeking franchisees with entrepreneurial drive and an ability to sell. Read more.