By John Matthews, founder and president of Gray Cat Enterprises Inc.
Establishing a Franchise Advisory Council (FAC) as a formal communications system to ensure franchisees input with regard to store marketing & operations is a natural stepping-stone for a growing franchise operation.
FAC representatives are an indispensable part of the communication system in that they help represent the entire franchise system. The FAC is charged with garnering input, questions and suggestions from franchisees in their area and communicating this to the corporation in formal meetings. In the council meetings, representatives will share these ideas and questions with other representatives and members of the staff.