Like any small business, franchises need to differentiate themselves from their competitors and continually reach out to potential customers in order to record growth and be successful.
One big advantage franchises have over other businesses is that they begin their enterprise with a solid brand name, and if you’ve chosen franchisors wisely, a great reputation and a receptive target audience. No business can rest on its laurels, however, and as the owner, you’ll need to market your service or product.
The Maids, the residential cleaning company that stands out from competitors because of its exclusive 22-Step Healthy Touch® Deep Cleaning System, understands the importance of continuous and targeted marketing. It currently operates more than 160 franchises in the United States and Canada. Read on.