How To Quickly Test and Validate Startup Ideas

Landing

David Berube has up a quick method he uses to evaluate business ideas:

So how do I test this idea in the market to see how much traction it could get and to see if people really need this? Using Pay-Per-Click (PPC) campaigns (AdWords, AdCenter, etc). It’s easy, cheap and will only take you about two hours worth of work and between $100-$500.

First step is to create a good landing page for your campaign. If the landing page is terrible, nobody will respond to it and you will be in the same position you’re in now. You could create this by hand if you’re creatively inclined enough to do so, or you could use a tool like Unbounce. I use Unbounce simply because it’s cheap ($25/month) and it allows me to work and iterate faster on multiple projects than if I created them all by hand.

With our example we say “Want to decrease missed appointments by 50%?” and then we blatantly tell them that “We know how!”. It doesn’t matter how, as long as we solve their problem they will be interested and they will convert on this page, unless this isn’t a problem worth solving.

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