Forget what you thought about Generation Y being the next big group of potential franchisees, it appears that baby boomers are driving growth in franchisee numbers, according to an analysis of more than a decade of franchising research.
A comparison by the Franchise Advisory Centre of Franchising Australia Survey results from 1998 to 2010 indicate that not only are baby boomers (generally those aged 50 and above) driving franchise growth, they are the only generation to show consistent growth in the population of Australian franchisees in the last 13 years. Continue reading this post.