LA Times:

Meet Silicon Valley’s version of Martha Stewart.

Stewart may have invented lifestyle branding, but Brit Morin is determined to give it a digital makeover.

Morin, a 25-year-old former employee of Apple and Google, is launching a new lifestyle brand that she describes as a cross between Real Simple and Wired magazines. She says she’s hoping to help people channel their digital domestic diva with a company that publishes content, creates software and rolls out products. And, like Stewart, she’s branding her business with her first name, Brit.

She says her website, hellobrit.com, is “a digital manual for creative living.”