New, Unique Flavors Can Save You From Breaking The Bank

QSRmagazine.com:

A precarious balance has been struck in the restaurant industry, with prices being held as low as possible to attract frugal consumers, while rising commodity costs chip away at profit margins. A new study by Technomic shows that current market forces are making craveability and culinary expertise increasingly relevant to consumers, many of whom say they are more interested in experiencing new flavors as they dine out. 



“There is only so much you can do with pricing until your profit margins disappear. So you have to look at other ways to differentiate your brand,” says Technomic EVP Darren Tristano. “Incorporating unique flavors into existing menus can be a low-cost and easy way to grow sales and attract new customers. In our newest study, 42 percent of consumers said they are more interested in trying new and unique flavors, compared to a year ago. So keeping the focus on food taste and flavor is a powerful long-term strategy.”

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