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Retail stores are under attack!

This Saturday, Amazon will offer consumers up to $5 off their purchases if they compare prices using the Amazon’s mobile phone application in a retail store. Amazon hopes to increase the use of it’s bar-code-scanning application, while also collecting information on the prices of products in it’s competition’s stores!

While the information empowers consumers, it terrifies retailers, who increasingly are feeling like showrooms — shoppers come to to check out the merchandise but ultimately decide to walk out and buy online instead.

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