Technology Enables Franchises To Grow Brands And Reach More Consumers

Insurance News Net:

Franchise businesses use a variety of tools and resources to ensure that their products and services reach valued customers, keep communication flowing within the system and reach new markets. Technology can be a powerful ally in all of these areas and this issue of Franchising World magazine connects you with industry experts who can explain how technology can help boost your franchise business.

Data Doctors Franchise’s Ken Colburn explains how a Google resource can help get advertisers in front of customers who are looking for them, while TeamLogic IT‘s Chuck Lennon outlines the steps to make a sound investment in information technology.

Understanding a franchise 1S need to boost sales, Constant Contact‘s Eliot Grossman defines the connection between e-mail marketing and social media marketing and how to take advantage of both. Franchise Performance Group‘s Thomas Scott brings readers up to dare on organic searches and Saepio’s John Thomson demystifies marketing automation. FrontStream Payments’Nina Vellayan provides insights on ensuring compliance with the Payment Card Industry Data Security Standard. More.

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