Apparently you can teach an old dog new tricks: Just look to the social media efforts of stalwart frozen dessert franchise Tasti D-Lite. The Franklin, Tenn.-based company, in business since 1987, has become the poster child for online engagement in the franchise world.
Along with operating an active blog and providing in-store iPads that serve as customer information kiosks and digital guestbooks, the company has instituted an innovative loyalty program. Patrons earn TastiRewards points by sharing their experiences with friends and followers online. Like with most rewards programs, customers earn points toward free treats each time a cashier swipes their TreatCard. But they can earn even more points if they link the loyalty card to online profiles. Read more.