Kashish Sanan Gupta, a Delhi businesswoman who runs a Subway franchise, was desperately looking for the perfect birthday dress for her five-year-old, Karisa, in January this year. Outlets that sold even leading children’s wear brands did not have the sort of day dress she wanted.
“Some local brands had dresses, but they were too gaudy,” she says. She finally found what she was looking for at a new store in the swish DLF Promenade Mall in Vasant Kunj, South Delhi. The store, called Kidology, had a sale on, and Gupta bought her daughter a sea-green dress designed by Gauri & Nainika for Rs 5,000.