Why Franchises Should Practice Reputation Management

Blue MauMau:

Although it is normally up to corporate to do advertising and to keep the company’s overall reputation positive, franchisees are also responsible for upholding the company’s reputation. In fact, their very success depends on it.Many large corporations have suffered because of the actions of their franchisees, which has then resulted in low rates of business for franchise owners.

In order to be profitable, both corporate offices and franchises must work together to control the reputation of the company. Corporate office will focus more on promoting the company through large social media campaigns, the main website, and other advertising techniques, but franchisees need to focus on promoting their business through more community based and community service actions, as well as social media. Great ways for you to promote your franchise, as well as protect its reputation, include:

Getting a Facebook Page… read full article here.

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