High-End Brands More Receptive To Franchising

gulfnews.com:

Premium European and American brands are becoming receptive to the franchise model.

“They want to move where their customer base exists and these days it is in the Gulf,” said Duncan McLellan of Dubai Holding Group.

“It all sounds logical, but when it comes to the luxury brands they found it difficult to franchise.

“They tend to give a very individual service at their stores and they control it carefully. More.

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