What’s With Wendy’s New $16 Foie Gras Burger?

AllBusiness (blog):

We’d never eat anything we couldn’t pronounce, least of all a $16 foie gras and truffle burger that Wendy’s is now hawking in Japan.

The new burger is probably more of a publicity stunt than anything else. Wendy’s has been inactive in Japan lately. But last week the chain reversed course and opened its first new Japanese franchise in two years.

To mark the occasion, the exuberant franchisee developed the aforementioned goose-liver burger. With dumb ideas like that, it might be another two years before Wendy’s opens its next store in Japan. Read more.

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