Bennigan’s Brand Revival In 2011 Launches Legendary Comeback

MarketWatch:

Bennigan’s Franchising Company began a legendary comeback in 2011 by re-energizing the beloved brand with a commitment to bring memorable dining experiences to every guest, every day. This remarkable resurgence began over the past year with a brand refresh at the company’s two corporate locations and a plan to bring the same menu optimization and service enhancements to current and future franchise partners.

In 2011, the 78-unit company signed franchise agreements with 8 new franchisees to develop over 30 new restaurants, and has plans to open 12 new locations domestically and internationally in 2012. Projected openings in 2012 include restaurants in Arkansas, Texas, Maryland, Washington DC, New Jersey and Florida, as well as internationally in Cyprus, South Korea, Mexico, El Salvador and Dubai. Bennigan’s currently has 33 domestic locations and 45 international.

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