Boston Herald:

Stride Rite hopes to reach a wide audience of “mompreneurs,” according to product line manager Kate Cox. “Robeez by Stride Rite was created by a mom for moms, and we wanted to continue in this tradition as we look to add new ideas to our celebrated footwear brand,” she said.

Stride Rite is soliciting ideas for fashionable and functional pre-walker shoes for newborn to 1-year-old children that have easy on/off and stay-on features, and baby-friendly construction and materials that are durable and easy to clean.

The Charlotte, N.C.-based Edison Nation is an “idea-to-shelf” consumer product developer behind dozens of products in more than 25,000 stores, including the Gyro Bowl, Emery Cat and Mister Steamy.

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