JD Supra:

I hope you enjoy this edition of Jackson Walker‘s ART of Franchising newsletter. As always, our intention is to provide you with timely and easy-to-read franchise advice, reminders and tips, so that, as industry leaders, your knowledge of franchising will be continually expanding.

Today’s Advice
As the new year begins, once again you will be re-examining your franchise sales or recruitment efforts. Perhaps one way to develop more effective sales or recruitment strategies is to get into the “head” of your prospective Franchisees. What are Franchisees looking for in a business? What do they expect from a Franchisor?

In order of importance, Franchisees most frequently mention the following reasons they chose a franchise rather than start their own business… read on.