The new show may not feature Donald Trump, but it does seem to take a few cues from his American show, The Apprentice, reports Arabian Business.
Titled â€˜The Entrepreneurâ€™, the show is likely to begin in the third quarter of 2012.
â€œIt welcomes a new genre of entrepreneurs: people who have ideas that are impactful and they are passionate about it, and they have exceptional drive and stamina to take it forward,â€ said Hala Badri, executive vice president, brand and communications of Du.
â€œIt is 8 episodes. It starts with casting â€¦ the judges will be there all along,â€ she said. â€œThe first 4 episodes will concentrate on people providing their ideas and pitching for their products.
â€œI think at episode 4, is where we actually narrow it to 4 contestants, and then it goes down to 2 contestants. At the end, they will be pitching their ideas, and only one of them will walk away with their prize money.â€
Along with the AED1m cash prize, the winner will be given another million dirhams in terms of services.
Photo by Boss Tweed