London-based YO!Sushi signed its first U.S. franchisee in 2011 and the company is piggybacking on that success for 2012. YO!Sushi will open its first two American locations this year in Washington, D.C. with leases signed for at least one additional location. The company also plans to sign two to three franchise agreements for approximately 30 units by year’s end.
“Our first American franchisee is a multi-unit multi-concept franchisee who we believe will do a great job building the YO!Sushi brand in Washington, D.C. We are pursuing opportunities with similar franchisees in markets like Miami and Boston and hope to continue growing through large multi-unit deals in major metropolitan areas across the U.S.,†said Alison Vickers, business development director. “Washington, D.C. is the perfect market for YO!Sushi to make its U.S. debut and we think Americans will really enjoy the delicious and healthy food and convenience YO!Sushi offers.â€