Amazon Prime

Amazon Prime is a membership program on After joining, members pay an annual fee of about $80, and get free two-day shipping on just about everything Amazon sells. I know that the numbers below are true for me.

Amazon doesn’t disclose details of the Prime program publicly but according to estimates Amazon Prime members:

  • Increase their purchases on Amazon from $400 a year to $900 a year after they join. (source)
  • Spend 130% more than regular Amazon customers. (source)
  • May be responsible for as much as 20% of Amazon’s overall sales in the U.S. (source)
  • 82% of Prime members buy on Amazon even if the item is less expensive somewhere else (source)
  • 92% of Prime members plan to renew their membership. (source)

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