Pizza Marketing Quarterly (PMQ):
It isn’t often national restaurant chains get menu items from the kitchens of their franchisees, but Brian Edler’s idea was one Domino’s Pizza executives ate right up. Edler had been tinkering for a few years with recipes at his store on Main Street in downtown Findlay when he started cooking up Parmesan bread bites — small bits of pizza dough coated in a blend of Parmesan cheese and garlic. ‘Once they started disappearing in minutes and people want more and more, you know you have the right thing,’ Edler said.
He sold the bites at his Findlay Domino’s for a spell and eventually got a chance to duck into the kitchen at the company’s Ann Arbor headquarters to bake up a batch.’ They were such a big hit, I ended up going to the kitchen and making them a few more times,†he said. The pizza chain’s executives were sold. Domino’s rolled out the new product with a national television advertising campaign that began Monday. Read more.