The recognition comes after an independent survey was conducted by the Franchise Research Institute of CruiseOne’s 485 franchisees (of whom a total of 232 responded). A control sample of 200 franchisees was randomly selected for detailed study and 68.5% of this group completed to survey. The survey was designed to determine the level of franchisee satisfaction within the CruiseOne franchise system.
“Using confidential surveys to understand franchisee opinions is vital to building a successful franchise brand,” said Jeff Johnson, founder and CEO of the Franchise Research Institute. “CruiseOne relied upon our unbiased, third-party research to obtain honest feedback from their franchisees, in order to help maximize franchisee sales and profitability.â€
The survey asked CruiseOne franchise owners to rate their franchisor through a series of questions in categories such as overall growth potential, quality, support and communication. Among the responses received from CruiseOne franchisees…