Take Advantage Of St. Paddy’s Day

What is your business doing to market itself this St. Patrick’s Day? Here is an idea from The Street.

Using St. Patrick’s Day, a holiday marked in the U.S. mainly by green beer, leprechauns and four-leaf clovers, is a great way to lure customers in the door, says Charles Gaudet, founder of PredictableProfits.com.

“The most effective small-business marketing strategies are supported by giving your customers a reason why they need to pay attention to you,” Gaudet says in a blog on PRWeb.com, “because having an ordinary sale isn’t good enough. St. Patrick’s Day offers entrepreneurs a creative reason to reach out and communicate with your customers.”

He offers several strategies, such as creating contests that use catchy phrases such as “luck of the Irish” or offering discounts on “green” items in the store.

Photo by John

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