Dominos the pizza delivery company on Thursday will launch a TV ad campaign that says “No!” to customers who want to add or remove toppings from its line of artisan pizzas.
Customers can still customize any other pies. Toppings can also be removed from the artisan pies for customers with allergies.
The concept is in line with the company’s effort to recast itself as a purveyor of high-quality pizza. A voiceover in the ad notes that the company spent years “perfecting the balance on our artisan crust toppings.” Read full article.