Swanson, who operates Lemon Tree Photographers with her husband out of their Fond du Lac home, uses her blog to post photos and provide information for customers.
She goes a step beyond with another blog, The Modern Tog, which she started to help new professional photography entrepreneurs. A pricing guide for photographers is one of her most popular posts.
Sites like Facebook and Twitter may be social, but you only have so much space to write before fans and followers click away. Instead, Swanson and Page Wheeler link their blog to social media pages, so those who want to read more can click to visit the blogs.
Photo by Victor1558