Lexington Herald Leader:

“It’s a whole new Fazoli’s.”

That’s the slogan highlighting an ambitious new advertising campaign by the Lexington-based Italian restaurant chain, and it comes just as the business embarks on its latest initiative to win back customers.

Fazoli’s launched a customer-service plan last week that includes shifting managers into dining areas to serve as the breadstick people and establish a greater rapport with customers to ensure all concerns are met.

“The vision really for me is to provide a $10 or higher experience for $6,” chief executive Carl Howard said. “I want people to come in and get a casual dining experience and still leave here paying in the $6 range and get the services you would get without tipping.”