The Commercial Appeal:

“The idea is to be the ultimate man cave,” said McGhee, who opened the store in the second week of February backed by a group of investors. “We have four flatscreen TVs with ESPN on as long as we’re open.

“We’ve got beer to accompany you on your project or reward you when you finish. You can’t drink it at my store, but you can take it home and enjoy it.”

The store’s logo channels that of Harley-Davidson, the interior is painted in black and orange, and its television commercials are frank about not offering carpet swatches, flowers, and other items typically stocked by the gross in big box hardware stores.

The small store — just 5,700 square feet — has a staff of 12, small enough that customers with long-term projects will always return to find the same people helping them.

Photo by Lenore Edman