What is the last route you took when hiring employees? Maybe you should take some advice from the Facebook hiring rumor.

When Facebook was young and hunting for talent, says Lee, it combed through Stanford’s syllabi and course catalogs to find relevant students. Facebook was already well-known on campus.

If, for example, Facebook needed engineers, it would search for engineering classes.

Once it found relevant classes, it would find their required reading lists.

Zuckerberg and his staff would go to Stanford’s library and put fliers for Facebook positions in those books. When students pulled them down, they’d find what Facebook left behind.

Photo by Tony Kennick