Franchise News International (blog):

Luigi Forgione who opened his Papa John’s pizza outlet in Ware, Hertfordshire, in March with his brothers Tony and Libby Forgione, saw takings up in excess of 20% in the first week compared to other Papa John’s store opening in the past 12 months.

Luigi Forgione puts his start-up achievement down to: “proactive marketing and previous food retail experience. I also run several fish & chip shops and a chicken shop in the area, so I knew how to prepare my staff ready for the busy opening period.

“Enthusiasm for the product is also essential when running any successful business,” explains Forgione. “I believe in the Papa John’s concept of only using the highest quality ingredients and 100% fresh dough to create a top quality pizza with a better natural flavour. Combine this with excellent customer service, rapid delivery times and a great brand and I knew the franchise would be a winner from the outset.”