Every Cheba Hut location in the company’s 14-unit system is purposefully distinctive with assorted décor, a regional menu and beer offerings, as well as an occasional performance by a local band.
As the company accelerates its growth with the ultimate goal of hitting 300 units in the next few years, that unit diversity isn’t expected change.
“We started with mom and pop roots and we want to stay true to that. To differentiate ourselves, we will continue to look like a locally-owned business, not a national concept. We don’t want it to be polished – that’s very intentional. Customers really gravitate toward that,” said Matt Trethaway, the chain’s chief operating officer. More.