San Francisco Chronicle:

BoeFly, the premier online marketplace connecting small business borrowers with lenders and a strategic ally of the International Franchise Association (IFA) to expand credit access within the franchise community, announced today that Home Care Assistance, the leading provider of in-home senior care in the United States and Canada, has selected BoeFly to assist its franchisees in obtaining bank financing.

According to a recent IFA survey of its members, nearly half (49.2 percent) identified financing/access to credit as the main issue hampering their franchise organizations. In response to this concern, and bolstered by BoeFly’s success in helping individual franchisees obtain financing, the company created a portfolio of services geared specifically for the franchisor market. Read more.