The European Franchise:

Digital marketing franchise WSI has opened a new regional franchise office in Paris, France.

The owner of the new office Jean-Francois Baudrais will concentrate on delivering online solutions to small and medium sized businesses in the Paris region, which includes Hauts de Siene, Yvelines, and Essone.

Ron McArthur, President of WSI, said: “According to eMarketer, the online ad spending in France will sky rocket to over $12 billion in 2013. In light of this growth we are delighted with our new presence in Paris, which I am certain will yield an incredible boost in profitability for the region’s local businesses. The internet continues to be a vital component to the marketing initiatives of businesses across the globe and this expansion presents extraordinary opportunities for local companies to discover and leverage new revenue opportunities available online.