Training Critical To Franchise Success

Franchisees often enter into a franchising agreement with no knowledge of the business to which they’ve just committed significant financial resources, and must rely on franchisor-provided training to get the project off the ground. Fortunately, surveys conducted by the Franchise Research Institute on such training found that the vast majority of franchisees are very satisfied with the training they’ve received from franchisors. Even so, experts advise novices to research training policies and success rates of franchises before purchase. For more on this continue reading the following article from Blue MauMau.

NuWire Investor:

Mark Siebert, in an article for Entrepreneur, states, “Of all the tasks that befall the new franchisor, perhaps none is as important as the role of training. If the brand is the heart of any great franchise, training is the physical conditioning that keeps that heart beating strongly and consistently.”

At the Franchise Research Institute/, we believe strongly that the initial training and opening support provided by the franchisor is crucial to the success of new franchisees. Every franchise provides some form of initial training, and the quality of this training is of tremendous importance to high quality franchise companies. Likewise, opening support can be critical in creating a customer’s first impression of your business. Of course, this depends on the franchise category and product or service offered. Read full article here.

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