A franchisee couple has been awarded $1.22 million in damages after a successful appeal against franchisor Billy Baxter’s, prompting an expert to highlight the importance of site selection.

Billy Baxter’s, which began franchising in Adelaide in 1992, is a chain of licensed coffee houses, cafés and restaurants, with distinctive décor featuring a cartoon character named Billy.

Ross and Sue Pollard operated a Billy Baxter’s greenfield site in the Adelaide suburb of Glenelg, but did not achieve the turnover anticipated by the franchisor’s representative, Phillip Mauviel.

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