Auntie Anne’s has expanded its non-traditional venue lineup to include military bases with the opening of a location at Fort Bliss in El Paso, Texas. The new unit, which opened in mid-April at Freedom Crossing, marks a milestone for the company whose growth plans include a focus on supplementary non-traditional venues.
The new location is independently owned and operated by franchise partner Milap Maniar.
Recognizing an opportunity to further expand the brand outside of its traditional shopping mall footprint, Auntie Anne’s can now be found in entertainment centers, colleges and universities, large retailers, airports, train stations and travel plazas. In 2011, the company opened 17 locations in non-traditional venues with 46 more under development this year.