Franchisors Are From Mars And Franchisees Are From Venus

Blue MauMau:

In the wildly popular Men are from Mars, Women are from Venus book series, author John Gray explores the fundamental differences between genders’ perspectives and communication methods. While Gray hasn’t delved into the realm of franchising, there is little doubt that the vantage points of franchisor and franchisee are also distinctly different, which can lead to some, let’s say, interesting issues with communication between the two groups. These issues (as evidenced by negative press ranging from message boards to news stories) run the gamut in severity… from irritations to litigation.

We have found that the franchise companies who “get it right” in the area of communication have franchisees which are satisfied on a number of levels. In our 2012 World-Class Franchise Compilation Report, 94% of the ‘zees surveyed gave high marks to the overall communication between home office personnel and franchisees. Read full article.

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