TASTE Holdings will open 50 outlets of The Fish & Chip Co in the next six months, as it extends its reach into the lower living standards measures (LSMs), CEO Carlo Gonzaga said yesterday at the release of year-end results.
As rising costs take their toll on consumers’ pockets, fast-food companies have had to come up with innovative ways not only to capture market share but to entice new customers to their stores.
Last year Famous Brands entered the lower end of the market with its Blacksteer Home of Shisanyama restaurants.
This week Famous Brands said it would be looking into the casual dining market.