The online world has become awash with opportunities to both spread the word about job openings as well as investigate possible candidates before you meet them in the flesh. But how can small businesses avoid information overload? Here are some tips:
â—LinkedIn: Every recruiter’s friend and even better than you think. LinkedIn is a great first stop for recruiters. Beyond showing their professional growth in an easy-to-read format, smart candidates request (and get!) insightful recommendations from peers, clients and friends that give an outsider’s view of their performance. These are sometimes more powerful than regular references, since they are publicly displayed.
â—Love or hate Facebook, check it out. If an applicant has an open page, this can be a great way to see beyond the resume. You can learn where they volunteer, what kind of music they listen to, what activities they participate in outside of work or what TV shows they like. This information can provide powerful insight into whether a candidate is a good cultural fit.
â—To tweet or not to tweet. Twitter can be an awesome way to find out more about candidates. You can determine if they are interested in your business and industry subject matter by the type of news and posts they share.
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