Virtual-Strategy Magazine:

Franchising is alive and well in a challenging economy. That is the premise of a recent Money Magazine article, “An Entrepreneurial Play: Franchising, an Economic Powerhouse, is Providing Solutions to Many of Our Employment Challenges.” According to the International Franchise Association (IFA), the franchise industry is stronger now than a year ago. Steve Caldeira, president and CEO of the IFA, says that this is because franchising provides investment opportunities for so many different people.

Scott Parker, president and CEO of The Beef Jerky Outlet, puts his finger on one of the industries strengths: “Going into business for yourself is one thing. Going into it without support is another thing altogether. People are looking for something with a proven track record.” Parker’s company, which sells USDA Beef Jerky that can’t be bought at markets or convenience stores, is opening its 12th franchise store in June 2012. More.