With stylish salons featuring bacteria-banishing practices that would make a hospital green with envy and luxe-but-affordable services, Sue Thirlwall is planning to take MiniLuxe to the masses and disrupt the $7.3 billion nail and beauty lounge industry.
Sue Thirlwall believes the American dream is right at your fingertips. By becoming a franchisee of MiniLuxe, a beauty lounge specializing in ultra-hygienic manicures, Thirlwall says anyone (with some previous experience) can fast track one of the “most incredible paths†to owning a business.
Interested in tapping the potential of a $7.3 billion industry, the new CEO of the Boston-based MiniLuxe wants to “Starbucks the nail salon†and roll out franchises across the country. By scaling the chain’s signature space fitted with blonde wood, optic white surfaces, and candy-colored chairs, as well as its standards of sterilization and affordable prices, Thirlwall aims to elevate the hasty, daub-and-dry experience found at many a corner shop. That includes new level of individual attention, even for walk-ins, and hyper-vigilant hygiene. Customers can have a look-see into MiniLuxe’s hospital-grade bacteria-banishing “Clean Lab†while specially designed jet-free tubs ensure foot-soaking water is never recirculated. More.