Five Reasons Why Franchisor Websites Fail Recruitment Basics

SmartCompany.com.au:

A review of various franchisor websites conducted by the Franchise Advisory Centre in recent months has highlighted five common problems that undermine the credibility of franchise brands and become a turn-off for potential franchisees.

1. Use of online forms without contact details
If an online form is the only way that potential franchisees can contact the franchisor about their franchise offer, it leaves the impression that the franchisor is unwilling to engage with franchisees.

It might also be indicative of the nature and extent of future support after a franchisee has joined the system (i.e. fill in the form and we’ll get back to you if or when it suits us). Read full article.

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